Apply sera in wet skin instead of dry? It may sound strange, but it has its logic.
According to Daniel Jiménez, cosmetologist and technical director of Skin Generics and CEO of Belab Services, freshly clean and humid skin tends to be more permeable. This means that a serum applied at this time could penetrate better and be more effective. However, keep in mind that this technique is not suitable for all types of sera but, without any doubt, your Skin Care routine could benefit from it as well.
