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A hyaluronic acid serum isn't just that—it's much more. What makes this cosmetic perhaps the best and most essential addition to your facial routine? Hyaluronic acid serum is key to...

We all love the "foxy" look because it makes us look younger and gives expression to our faces, allowing us to smile with our eyes using Tyra Banks' "Smize" technique...

Viral TikTok beauty trends are fleeting. Just when we were all cracked up on aesthetic appeal, now it's time to get flirty. We've tried many beauty trends that became trendy...

Applying serums to damp skin instead of dry? It may sound strange, but it makes sense. According to Daniel Jiménez, cosmetologist and technical director of Skin Generics and CEO of...